It’s Time To Care Again, A Campaign for the City of New Orleans

Way back in 2003, I was working for Zehnder Communications as an Art Director. I had very little experience working on commercials. When I had the opportunity to work with the creative/account team, including Mike Rainey and Henry Chassaignac, on a commercial for the City of New Orleans, I was pumped.

A little background here, it was pre-Katrina. The local city government wanted to change the negative energy and cynicism that seemed to be cultivating in our city. We wanted our people to care again about our beautiful city. We wanted to bring back the “Big Easy.” The nightlife, the vibrant live-music scene and the spicy, cuisine that reflects our history as a melting pot of French, African and American cultures. The one and only Mardi Gras, famed for costumed parades and street parties. Jazz Fest, the annual celebration of the music and culture of New Orleans.

After it was all said and done, the spot ended up winning a prestigious Telly Award and the print campaign “street name tiles” won numerous Addy Awards. Shout out to Jeffery Zehnder and all the people that helped in creating this campaign. It was an incredible memory for me.

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